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Old 10-15-2009, 03:57 PM   #37
Rider
Moto GP Star
 
Join Date: Feb 2008
Posts: 12,156
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Quote:
Originally Posted by Trip View Post
He isn't calling it quits, he is working for Harley now. He said it himself. I don't see him finding a financial backer to save what's left of Buell without the Harley network. The amount of cash he needs to go it alone to keep the old line going would be huge. He would have to recreate most of the dealer network and have the cash to do all the warranty shit. It's a ton of fucking money that he just doesn't have without harley. That's what took him from a boutique bike builder to what Buell is now, Harley money.

HD owns a majority stake in the Buell name/brand/designs. He is stuck. HD effectively owns everything he did with that brand including the name. He would have to start from complete scratch.
He could offer them a % of profits if they allow him to continue on their own. Release a few trademarks and patents, provide a small(proportionately) amount of cash for start up costs.... He could be on his way unless HD fears that he could never be profitable alone. Which sounds like the reason they are shutting them down. He couldn't make money even with HD backing.

He'd have to have a lot of private investors backing him for a while. Maybe the AMA will keep him afloat....
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