It's as well done as any such commercial can be, but it'll have no effect whatsoever. The reason people race on the road is that they're supremely confident that they can't make a mistake that can't be 'saved' in time, and that "it won't happen to me". Just go to any of the "squid" bike nights, and you'll have at least 10% of the participants that will happily show you their latest road rash and explain how they won't let it happen again because of...

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"Quis custodiet ipsos custodes?"
"Learn to do the counter-intuitive things that may one day save your ass..."
"... Love Much, Laugh Often..." - Amanda Kay Corso (January 18, 1980 - April 15, 2008)
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