Cash
You could give it as a debit card, added to the account, or promotional interest rate.
If you do go the physical gift route, go name brand (i.e. iPod, Tote umbrella, etc).
Most promotional gifts are cheap and chintzy. They either won't get used or don't last.
Lastly, give the gift(s) with as few restrictions as possible. People who actually read the fine print will be turned off by all the legalese and hoop-jumping.
Your job is client acquisition, not client retention.
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