07-15-2010, 09:30 AM | #1 |
The Man
Join Date: Feb 2008
Location: CrabTown USA
Moto: 00 Bimota DB4
Posts: 823
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Sooo, why haven't you gone to the track????
After talking with my boss who says that track day events are down when he goes to Thunderbolt and Shenandoah, (Summit Main is well attended) we kicked around the ways to get attendance up and how to tie the shop to it (more local trackday guys mean more tire sales, more dyno tuning, more suspension tuning, more leathers sales...you get the picture).
I'm putting together a package deal with MotorcycleXcitement Track Days; we would do a "No Hassle Trackday" package to get new local folks to try a trackday. A. We transport the bikes via our 20 ft truck (you don't have to worry about finding somebody with a trailer) B. We transport YOU and your gear via our 15 passenger van (or rent a BUS if we get enough folks). C. We do a Trackday Prep Nite the week before; you bring your bike, we show you how to prep your bike and do a tech inspection so you have time to fix or change anything so there is no Friday Nite Thrash and the subsequent arguing with the tech inspectors on track day. D. We do the advance registration; all you do is show up and ride. E. We supply the mid-day food and beverages; all you do is show up and ride and eat and ride. F. We supply the "going home" beverages; all you do is show up and ride eat and ride and drink and nap........... If you haven't had a trackday, would this type of deal remove the barriers and "reasons" for why you haven't done one?? We would price it "at cost"...just enough to cover the cost: trackday registration (we're trying to see if we can get a group discount rate) transport and fuel, food and beverage. We figure that the effort will pay off in long term additional business and goodwill rather than try to make direct cash off the event. Lemme know what you think. Leigh
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