MV Agusta repurchased by Castiglioni family

goof2 · 10-05-2010, 11:26 AM

The newest issue of Motorcyclist is reporting that the Castiglioni family has repurchased the MV Agusta brand from Harley Davidson. Harley purchased the brand in 08 for around $108 million and put another $55 million or so in to the brand. They sold it for €3 (not a typo, it was 3 euros), put €20 million (over $27 million at current exchange rates) in an escrow account for MV to draw from over the next year, and forgave a €103 million (over $142 million) loan HD made to MV when HD owned them.

Ultimately it cost Harley over $160 million to purchase and run MV Agusta, then another $170 million to sell it two years later. If you want to know why Buell no longer exists this kind of math serves as a pretty good explanation.

Dave · 10-05-2010, 11:30 AM

Hundred year old news. You actually read that rag? Last month was all harleys, this month they tried shoving electric shit on us again. Couple of ducati smuts on the last page couldn't save it from a quick trip to the bin

tommymac · 10-05-2010, 11:32 AM

Quote:

Originally Posted by Dave

Hundred year old news. You actually read that rag? Last month was all harleys, this month they tried shoving electric shit on us again. Couple of ducati smuts on the last page couldn't save it from a quick trip to the bin

I get most of the MC mags sent to the house, the harley one I didnt even open, I skimmed through the electrics issue, some cool looking bikes but am not dropping over 20k for one.

goof2 · 10-05-2010, 11:34 AM

I get it free. I certainly wouldn't pay for it. I guess the MV sale was announced about a month and a half ago but I hadn't seen anything here about it so I figured I would post up the details.

dReWpY · 10-05-2010, 11:35 AM

yeah what the fuck, i get a scribtion and the two mags are shitty, a all harley rag, then mostly eletronic one, do they even cover real mc anymore?

Dave · 10-05-2010, 11:37 AM

Quote:

Originally Posted by goof2

I get it free. I certainly wouldn't pay for it. I guess the MV sale was announced about a month and a half ago but I hadn't seen anything here about it so I figured I would post up the details.

I get it free too

still not worth reading lol

Quote:

Originally Posted by drewpy

yeah what the fuck, i get a scribtion and the two mags are shitty, a all harley rag, then mostly eletronic one, do they even cover real mc anymore?

And it hasn't been that long since they did an all electric issue if you recall

Trip · 10-05-2010, 12:17 PM

I burned the harley issue and put a curse on the editors of that piece of shit. I read the electric one cause electric stuff interests me.

goof2 · 10-05-2010, 01:25 PM

I read the Harley issue just to see if MC was just licking the tip or if they decided to go full on deepthrought with Harley. Turns out MC went even further by tossing HD's salad as well.

I haven't read most of the electric bike articles yet but am interested to see how well they avoid issues like range, charging time without special equipment, and the propensity of the Lithium Polymer batteries some of the bikes have to violently burst in to flames when impacted, punctured, or overcharged.

smileyman · 10-05-2010, 10:16 PM

H-D management sux balls, as does Motorcyclist and Cycle World. Sport Rider and Roadracing World get the job done. I much prefer Performance Bikes and Bike Magazine from Britain. Those and 'Randy Tart' Those Brits got it going on...

Particle Man · 10-05-2010, 10:41 PM

Quote:

Originally Posted by smileyman

H-D management sux balls, as does Motorcyclist and Cycle World. Sport Rider and Roadracing World get the job done. I much prefer Performance Bikes and Bike Magazine from Britain. Those and 'Randy Tart' Those Brits got it going on...

That and Europe gets all the cool bikes.

10-05-2010, 11:26 AM	#1
goof2 AMA Supersport Join Date: Feb 2009 Posts: 4,756	MV Agusta repurchased by Castiglioni family The newest issue of Motorcyclist is reporting that the Castiglioni family has repurchased the MV Agusta brand from Harley Davidson. Harley purchased the brand in 08 for around $108 million and put another $55 million or so in to the brand. They sold it for €3 (not a typo, it was 3 euros), put €20 million (over $27 million at current exchange rates) in an escrow account for MV to draw from over the next year, and forgave a €103 million (over $142 million) loan HD made to MV when HD owned them. Ultimately it cost Harley over $160 million to purchase and run MV Agusta, then another $170 million to sell it two years later. If you want to know why Buell no longer exists this kind of math serves as a pretty good explanation.

10-05-2010, 10:16 PM	#9
smileyman White Trash Hero Join Date: Mar 2008 Location: NW Arkansas Moto: Buell 1125R Porco Rosso Edition Posts: 4,895	H-D management sux balls, as does Motorcyclist and Cycle World. Sport Rider and Roadracing World get the job done. I much prefer Performance Bikes and Bike Magazine from Britain. Those and 'Randy Tart' Those Brits got it going on... __________________ Arkriders.com To be the best you must first be willing to risk the worst!

10-05-2010, 11:30 AM	#2
Dave Chaotic Neutral Join Date: Feb 2008 Location: Cherry Hill NJ Moto: GV1200 Madura, Hawk gt Posts: 13,992	Hundred year old news. You actually read that rag? Last month was all harleys, this month they tried shoving electric shit on us again. Couple of ducati smuts on the last page couldn't save it from a quick trip to the bin

10-05-2010, 11:34 AM	#4
goof2 AMA Supersport Join Date: Feb 2009 Posts: 4,756	I get it free. I certainly wouldn't pay for it. I guess the MV sale was announced about a month and a half ago but I hadn't seen anything here about it so I figured I would post up the details.

10-05-2010, 12:17 PM	#7
Trip Hold mah beer! Join Date: Feb 2008 Location: 80 Miles South of Moto Heaven Moto: 08 R1200GS Posts: 23,268	I burned the harley issue and put a curse on the editors of that piece of shit. I read the electric one cause electric stuff interests me.

10-05-2010, 01:25 PM	#8
goof2 AMA Supersport Join Date: Feb 2009 Posts: 4,756	I read the Harley issue just to see if MC was just licking the tip or if they decided to go full on deepthrought with Harley. Turns out MC went even further by tossing HD's salad as well. I haven't read most of the electric bike articles yet but am interested to see how well they avoid issues like range, charging time without special equipment, and the propensity of the Lithium Polymer batteries some of the bikes have to violently burst in to flames when impacted, punctured, or overcharged.