trying to drum up spectators for our race clue - need ideas...

Papa_Complex · 09-26-2010, 09:59 PM

Here is an example of what NOT to do, and why a marketing budget (or at least volunteers contacting media like azoom hints at) is necessary.

This year the owner of the track and regional racing series had a bright idea to try and bring in more spectators; he'd give away a car! Sure, it was only a Kia Rio, but a free car is a free car, right? It failed miserably. Want to know why?

He didn't advertise that he was giving away a car.

09-26-2010, 09:59 PM	#31
Papa_Complex Nomadic Tribesman Join Date: Nov 2008 Location: Brampton, Canada Moto: '09 ER-6n Posts: 11,150	Here is an example of what NOT to do, and why a marketing budget (or at least volunteers contacting media like azoom hints at) is necessary. This year the owner of the track and regional racing series had a bright idea to try and bring in more spectators; he'd give away a car! Sure, it was only a Kia Rio, but a free car is a free car, right? It failed miserably. Want to know why? He didn't advertise that he was giving away a car. __________________ "Everything's better with pirates." - Lodge, "Dorkness Rising" http://www.morallyambiguous.net/